Business writing textbook

My late mother was a convincing example of one who never believed she had arrived. Mom was not only a piano teacher well into her eighties, but she was also a piano student. The books below in alpha order by author represent a fraction of those available. But, in my opinion, these are the best books on writing available.

Business writing textbook

Thousands of business books are published each year, most of which are destined for the remainders bin. However, there are a handful of business books that have literally changed the world.

The Art of War 3rd Century BCE While militaristic thinking sometimes leads to bizarre business behavior like treating competitors as enemies rather than potential partnersSun Tzu's magnum opus really isn't about war, per se.

It's more about how to think strategically about complex issues, as well as how to adapt those strategies to the often limited reality of the human condition. Sun Tzu's patron tested the strategist's theories on war by asking him to organize an army of prostitutes and have them parade around the courtyeard.

The Prince While intended for monarchs rather than moguls, Machiavelli's realpolitik view that "the end justifies the means" is the basis for modern corporate ethics.

Executives in publicly-owned companies are constrained by law to represent the interests of the shareholders and can only "do the right thing" when the right thing makes financial sense. Machiavelli was a complete failure as a military and civil adviser, and business writing textbook to see his ideas widely ridiculed.

The Wealth of Nations Written when the fastest mode of communication was a sailing ship and slavery was legal in most of the world, this book provides the basis for popular economic thought even in the Internet age.

Free Online Textbook for Technical Writing

Adam Smith's oft-cited "invisible hand" only appears in a single sentence in the book. While Smith was a proponent of the "invisible hand" of economics, he frequently warned against the formation of monopolies. How to Win Friends and Influence People Although he wrote in an era when the scientific world treated IQ as the only standard of intelligence, Dale Carnegie perceived that lasting happiness and success emerges from relationships rather than ideas or facts.

While parts of this book now seem a bit quaint, his basic concept is now a commonplace among business leaders, many of whom now value EQ above IQ in both hiring and promoting.

Atlas Shrugged Ayn Rand's screed against collectivism utterly transformed how many business leaders perceive their role in society. Prior to Rand, many executives felt apologetic for their success and responsible at least to some extent for the welfare of those less fortunate.

After Rand, many executives now view themselves as heroic figures, an upper crust of "makers" amidst a herd of "takers. Ayn Rand, despite her dislike of social welfare programs, was a recipient of both Medicare and Social Security.

The Greatest Salesman in the World When this classic sales book was written, most people thought of salesmen as slick, fast-talking con-men. While that stereotype still exists, most salespeople now see themselves the way author Og Mandino saw them: The "we can change the world" message in this book is all the more poignant in that the "machine" ended up being a technological dead end.

The One Minute Manager Believe it or not, there was once a time when most businesspeople believed managing people was a fairly difficult job. However, that was before Kenneth Blanchard and Spencer Johnson set out their simple some say "simplistic" rules for common-sense management.

business writing textbook

The success of this booklet spawned an entire industry of "management made easy" consulting. Ken Blanchard assigned himself the title of "Chief Spiritual Officer" of his company, an idea which did not spawn many imitators. Guerrilla Marketing In the Mad Men era, marketing and advertising implied a big money investment.

In this book, though, author Jay Conrad Levinson explained how unconventional efforts can often create better results at a lower cost. Amazingly, Levinson had this insight more than thirty years before social networking and smartphone apps became such a huge part of the corporate landscape.

Among other things, the book suggests tattooing your corporate logo on your forehead. Reengineering the Corporation Hammer and Champy's "manifesto" obliterated the implicit social contract between employers and employees.

Gone were the notions of lifetime employment and corporate loyalty, replaced by an endless regimen of downsizing, rightsizing, outsourcing, and offshoring. The current biz-blab terminology for "reengineering" i.

Readers, what other books should have made this list? Sign up for the free Sales Source newsletter. Feb 6, Like this column? Sign up to subscribe to email alerts and you'll never miss a post.Find Business Writing Textbooks at up to 90% off. Plus get free shipping on qualifying orders $25+.

Choose from used and new textbooks or get instant access with eTextbooks and digital materials. It acts as a business case or business plan for your book that persuades a publisher to make an investment.

Instead of writing the entire book, then trying to interest an editor or agent (which is how it works with novels), you write the proposal first. With this courseware, professors are given the resources to upgrade their business writing course to teach the side-lined, yet critical skills of content marketing, audience segmentation, and content marketing strategy.

Bad news/good news: writing a book will always be hard, and the best piece of writing software in the world won’t write your book for you.

But the good news is there is book writing software that can make the process a little easier. In this post, we will cover the ten best pieces of software for writing a book and look at the pros and cons of each. Related Book. Business Writing For Dummies. Book Details. Previous Next. Business Writing Tips for Raising Your Fee Structu.

Most freelancers hate talking about money. Often, business writing is a . Business Writing Today, Second Edition, gives you tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations.

It prepares you to better understand the business world and communicate in ways that achieve your own immediate and long range goals in today’s highly competitive work .

Business Writing Textbook - A Content Marketing Approach - Stukent